Emerging Issues in the Tourism Industry
The impact and opportunities of cultural and urban tourism, and nature and eco-tourism.
The Strategic Impact of the Business Environment
The macro environment, globalisation, the economy, responding to change, and competitive advantage.
Business Strategy for Hospitality & Tourism
Business analysis, planning models, growth strategies, vision, mission, culture and strategy implementation.
Managing Events for Hospitality & Tourism
Types of event, issues, pre/real-time/post event management.
Quality Management for Hospitality & Tourism
Importance, quality improvement measures, customer research & feedback.
Marketing Strategies for Hospitality & Tourism
Relationship vs transactional marketing, loyalty, third-party, social and e-marketing, and public relations. Assessment: Examination.